Welcome to the 2017.4 release information for the BlueVenn Marketing Platform.
This is the final release of 2017, and we have several new feature enhancements available in this release. These are:
- Geographic Query Selection - provides the ability to build selections based on a UK Postcode, US Zipcode or Lat/Long value to a radius of a point in miles, KM or meters.
- Date Banding - allowing dates to be used to split records into time periods accordingly to a nominated date field.
- Implied Audience Step - adds a new audience count to contain those who have been identified as redeeming an offer despite not being included in the campaign audience
- Pivot Enhancements - several new options have been added to the functionality of the Pivot Feature
- Tagged Data Enhancements - models, tags and scores can be stored as Expressions and queried based on their held values
The release features and enhancements outlined above have been demonstrated with use cases in the Release Video below, please take a look:
Our 2017.4 Release Feature Sheet can be found attached to this article below: